Behind the Texture

with Jacqui Mason

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I am one of those fortunate people who have been able to combine my cumulative life experiences and passion into developing my business Alluring Wallscapes LLC. I specialize in creating mesmerizing focal walls, mimicking high end wallpapers and transforming the appearance of ordinary surfaces giving them a remarkable and invigorating update.

How did you get into decorative arts and was it a career you saw for yourself early on?
Growing up, I worked with my mom in her antique store, “staging” areas for furniture display and helping her clients find just the right piece to achieve the atmosphere they wanted for their homes. Understanding a client’s style and vision is fundamental to the work that I do today, which I think of as a collaboration between us to bring their vision to life and sometimes to help them understand what works or doesn’t work in their space.

As a graduate of The Fashion Institute of Technology in New York City, I learned concepts of interior design: valuable insights of color theory, idea visualization marketing and communications. At my first job with a prestigious package design and marketing, I learned how research on consumer preferences/desires is then artistically fused and utilized to create the successful packaging of products. Some years later, I was inspired to start a home staging company which was unheard of at the time on the east coast.

After moving to Vero Beach in 2005 I participated in an advanced decorative finishing class offered by Faux Effects International. It changed the course of my professional and creative life, helping me to understand that I would rather be creating finishes than literally anything else! Under the tutelage of the industry’s top artisans from all over the United States I have transformed my passion into my livelihood! I am an active member of IDAL and the Vero Beach Art club.

On a personal note, I am very happily married, love to play tennis and enjoy the beauty and artistic opportunities all around me in scenic Vero Beach, FL.

What does a work day look like for you?
It all starts with consulting with my clients, in their home or professional space as well as in my studio where I have a large selection of samples and ideas boards to share. When we agree on the direction, I create samples for approval, and following that supplies are ordered and then it’s off I go to do the part I love most, application!  

What’s the craziest paint spill you’ve ever had to clean up?
It was at the end of a long day – up and down my tallest ladder. I had my plaster and paints balanced on the top step. I knew I was tired and wobbly but rather than having to pack it all up I knocked into it and all my materials went flying – it took hours to clean up! Lucky nothing got ruined and I learned to quit when exhaustion threatens! 

How would you describe your artistic style?
I employ a wide variety of designs and artistic styles from contemporary to rustic. The client’s vision drives the style. But I specialize on the abstract and whimsical side.  

Do you prefer movies or books? And what genres?
Books for sure, variety is the key for me, I have a great many interests. I listen to a lot of audiobooks while I’m working, it keeps me company! 

What’s your favorite paint color and why?
The seemly infinite hues and shades of blue reflected in the ocean and sky. The symbolism of vast open spaces, boundless power, mystery and feeling of serenity it gives me.

Explore more of Jacqui’s work at alluringwallscapes.com.

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